Now let’s make the world understand—and adopt—it. We’re here to sharpen your strategy, amplify your reach, and accelerate growth across every channel that matters—for cybersecurity innovators, SaaS disruptors, and developer-first products alike.
Your B2B Growth and Marketing Ally in Cyber & Tech
Helping cybersecurity, SaaS, and developer tool companies grow through end-to-end strategy, positioning, and visibility support—tailored for B2B success.
About Sarpea
Strategic Services to Accelerate Tech & Cyber Growth
We partner with cybersecurity, SaaS, and DevTool innovators—from early-stage startups to high-growth scale-ups—providing strategic growth planning, go-to-market execution, channel and partnership development, and industry event positioning. As a specialized cybersecurity marketing services partner and SaaS marketing agency, we help you stand out, scale up, and connect with the right decision-makers across the tech ecosystem.
MARKETING
Growth
PR
Clarity Over Complexity
If the value isn’t clear, the sale won’t happen. We turn complex tech—APIs, dev tools, and security products—into messaging that resonates and converts.
Speed With Strategy
We move fast with purpose—backed by research, proven B2B playbooks, and real experience across DevOps, SaaS, and cybersecurity products.
Partnership, Not Paperwork
No fluff—just an agile, operator-led team delivering results in cybersecurity, SaaS, and developer tools.
Built for Cyber & Tech
From cybersecurity to SaaS and DevTools, we know your audience—CISOs, CTOs, and dev advocates—and speak their language.
Why We Exist
Your product is powerful—but if your story doesn’t connect, growth stalls. That’s where we come in. As a trusted cybersecurity marketing service provider and SaaS marketing agency partner, we bring clarity to complexity with sharp positioning, deep audience insight, and go-to-market strategies tailored to technical founders, DevRel teams, and growth-stage tech companies.
01
Product Marketing
Launching a developer tool or security solution isn’t just about features—it’s about framing your value for your buyer. As a product marketing agency specializing in B2B and developer-first marketing, we replace generic tactics with precise messaging and growth strategies that align with technical sales cycles.
Conversion Optimized Websites
Tech Buyer Journey Mapping
NIST/ISO specific SEO optimization
LinkedIn CISO Targeting
02
Channel Marketing
For DevTools and SaaS brands alike, your partners are your multiplier. Our B2B channel marketing approach turns your tech differentiators into partner sales enablement—supported by clear value props, technical messaging, and strategic channel marketing services that align with real use cases.
Partner Recruitment Playbooks
Co-marketing Collateral
Channel Conflict Resolution
Partner Profitability Modelling
03
Growth Strategy
We don’t chase trends—we build buying journeys that drive consistent revenue growth. Whether you’re a cybersecurity startup or a DevTool company entering new markets, our frameworks tie every marketing KPI to traction, retention, and your next raise.
Competitor Battlecards
Investor Roadmapping
Pitch Deck Strategy
Due Diligence Preparation
04
Cybersecurity Marketing
We work closely with cybersecurity founders, PMMs, and CMOs to craft GTM plans and content that translate technical depth into market-ready messaging. From endpoint protection to threat intelligence, we help teams unlock adoption with clarity and confidence.
Technical Blog
Cyber Buyer Journey Mapping
LinkedIn CISO Targeting
NIST/ISO specific SEO optimization
05
Industry Specific Events & PR
Whether you’re launching a DevTool at KubeCon or a cybersecurity solution at RSA, we help you design event and PR strategies that go beyond booth traffic—building lasting authority, accelerating pipeline, and positioning your brand at the center of the conversation.
Interactive Networking Events
Micro Conferences/Summits
Niche Industry Panels
Executive Roundtables
Who We Work With
From Technical Depth to Pipeline Growth
Technical Founders
Who need to translate engineering brilliance into boardroom-ready value—without dumbing it down.
Cybersecurity Teams
Tired of “me-too” messaging in crowded markets (MSSPs, GRC, threat intel).
Infrastructure & DevTools Startups
Building complex products that demand expert-level storytelling (think: Kubernetes, databases, observability).
Enterprise SaaS Companies
Struggling to break out of “another feature” positioning into category leadership.
Deep Tech & AI Innovators
Who must educate markets while selling—and need messaging that does both.
Scale-Up Execs
Facing new GTM challenges (entering enterprises, displacing incumbents, building partner ecosystems).
