Funda Çelebi
Founder
Strategic Partners for B2B Companies Ready to lead
We are Sarpea. B2B growth strategy and cybersecurity marketing experts.
We are not another agency. We are your strategic growth partner, built for the complexities of B2B technology. Our team lives in the space between deep technical expertise and market growth. We speak the language of your buyers; the CISOs, CTOs, engineers, and technical operators who value substance over fluff because it’s our language, too.
We didn’t start another agency. We built the partner we wish we had.
Built for B2B Technology
We know your audience; the technical buyers, innovators, and operators. We speak their language because it’s ours, too. This is not a pitch; it is a shared mindset.
Clarity Over Complexity
If the value isn’t clear, the partnership won’t happen. We translate technical depth, be it infrastructure, APIs, dev tools, or security platforms into messaging that resonates and converts.
Speed With
Strategy
We move fast with purpose. Our approach is backed by targeted research, proven B2B playbooks, and real-world experience scaling tech products in competitive markets.
Embedded, No Outsource
We act as an extension of your team. No hand-holding, no learning curves; just an operator-led unit built to execute and drive growth for complex B2B products.
Meet The Minds Behind Sarpea!
Think of us as your in-house growth team, without the overhead.
Ersoy Soyer
Strategic Sage
Ömer Çıtak
Cybersecurity Guru
Esat Özdemir
Tech Wizard
Vera Sycheva
VP of Event Magic
Founder’s Note
On Why SARPEA Exists
If you’re reading this, chances are you’re a builder. You’ve poured yourself into creating something meaningful; maybe in cybersecurity, SaaS, or deep tech. You’ve built something truly innovative.
But I also know what often comes next: the frustration.
I’ve been there. For more than ten years, working in cybersecurity startups and corporates, I saw the same story play out again and again. Incredible technical teams would deliver game-changing products, only to watch marketing teams struggle to truly get it. It took months to bring them up to speed, and even then, the result was often generic messaging that missed the point entirely. Great technology was getting lost, not because it wasn’t good, but because its story wasn’t being told right.
That’s exactly why I started Sarpea.
I believe your growth should be as well-built as your product. You shouldn’t have to dumb down what makes you different just to be understood. We’re the partner I always wanted when I was in your shoes. A team that already speaks your language because it’s ours, too. We get genuinely excited about what you’ve built under the hood, and we know how to turn those technical strengths into clear, compelling value that your customers will actually care about.
You built a brilliant solution. Now let’s make the world understand and adopt it. We’re here to help sharpen your strategy, amplify your reach, and move faster across every channel that matters.
We are in collaboration with…
FAQ here. Any other questions? Simply ask!
SARPEA serves best to... ?
Sarpea is built for B2B technology companies specifically ambitious startups and scale-ups in cybersecurity, SaaS, dev tools, and deep tech. Our clients are technical founders and leadership teams who have built a strong product but need a strategic partner to help them articulate their value, break into new markets, and scale their growth predictably.
How are you different from other marketing agencies?
We are operators, not just marketers. Unlike generalist agencies, we have deep, firsthand experience in the tech and cybersecurity sectors. We don’t apply generic playbooks; we build custom strategies based on a forensic understanding of your technology and your buyers. Our model is embedded and hands-on. We integrate with your team to execute the strategy we build together, ensuring accountability and results.
What does "embedded" execution mean?
It means we act as an extension of your team. We don’t just deliver reports and recommendations. We use your tools (Slack, Asana, Jira), join your meetings, and work directly with your leadership, sales, and product teams to build and launch campaigns, create assets, and manage initiatives from the inside out. This eliminates the classic agency learning curve and friction.
What specific services do you offer?
Our core services are designed to provide end-to-end growth support:
Growth Strategy & Positioning: Messaging, audience targeting, and competitive differentiation.
Product Marketing: Go-to-market strategy, sales enablement, and launch execution.
Cybersecurity Marketing: Specialized programs for targeting CISOs, SecOps, and technical security buyers.
Channel & Partner Marketing: Programs to activate resellers, integrators, and technology alliances.
B2B PR & Events: Strategy and management for industry events, roundtables, and analyst relations.
Do you work with early-stage startups?
Yes, but we are selective. We work best with startups that have achieved product-market fit and are now focused on scaling. Typically, this means you have some initial traction, a defined target customer, and are ready to invest in strategic growth. We start with a Growth Audit to ensure we can deliver clear value.
What is your typical engagement model?
We primarily work on retained, monthly engagements. This allows us to operate as a true partner and deeply integrate with your team. We do not offer one-off projects, as they prevent us from delivering the strategic, long-term results our clients depend on.
How do you measure success?
We are obsessed with metrics that matter to your business. While we track marketing KPIs, we focus on leading indicators of revenue: qualified leads, sales-accepted opportunities, pipeline velocity, and market share. Our goal is to be a driver of your growth, not just your awareness.
How do we get started?
The first step is a no-commitment [Strategy Call]. We’ll discuss your challenges, goals, and whether we’re a strong fit. If we are, we typically begin with a Growth Audit to deeply diagnose your situation and build a data-backed plan for engagement.
I already have a marketing team. Can you still help?
Absolutely. We often augment in-house teams by providing specialized expertise (e.g., in cybersecurity or product marketing), strategic direction, and additional execution bandwidth. We seamlessly integrate to fill gaps and accelerate outcomes without disrupting your workflow.
Where are you based? Do you work remotely?
We are a fully remote, global team with core operations in North America and Europe. We work with clients worldwide and are built to collaborate effectively across time zones.
© 2025 Alrights reserved by Sarpea.