A programme partners want to join
Tiering, margin structure and commitments that make the economics obvious to the partner, because unclear profitability is why partners go quiet.
Channel Marketing
Make partners your strongest salesforce
Signing partners is easy. Getting them to sell is the hard part, and most programmes fail there because enablement was an afterthought. We build the programme before you recruit, not after.
- Resellers integrators and technology alliances
- Enablement built before recruitment starts
- Pipeline the metric, not partner headcount
Built for you if
- You have partners on paper who have never closed anything
- Channel is a real route to market you have not built properly
- You are entering a region where direct sales does not scale
- Your partners compete with your own sales team
Not for you if
- Companies with no direct sales motion yet. Prove you can sell it first
- Anyone measuring channel success by number of partners signed
“We knew we had a world-class offering, we just didn’t know how to take it global. Sarpea helped us package our expertise and expand our digital reach through the right channels to get to international decision-makers.”
What you get
01
02
03
Three things you walk away with
Enablement they actually use
Training, collateral and demo material built for someone selling ten products, not just yours. If it needs explaining, it will not be used.
Co-marketing that produces pipeline
Joint campaigns with shared targets and attribution, instead of a webinar nobody attends and nobody follows up.
What the work covers
- Partner programme design and tiering
- Partner profitability and margin modelling
- Enablement kit: training, collateral, demos
- Co-marketing campaigns and joint content
- Channel conflict rules and deal registration
- Partner pipeline reporting
How it works
Three steps, then we are inside your team
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01
Model the economics
What a partner earns, how fast, and how it compares to the other vendors competing for their attention. If that maths does not work, nothing else matters.
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02
Build before you recruit
Enablement, collateral and conflict rules ready on day one, so a new partner can sell in their first month rather than their sixth.
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03
Activate and measure
Co-marketing with shared targets, reported on partner-sourced pipeline rather than partners signed.
What happens on the first call
Twenty minutes. Tell us how many partners you have and how many are producing. The gap between those two numbers tells us most of what we need to know.
What the Growth Audit coversWe already have partners who do nothing. Can that be fixed?
Usually. Dormant partners are nearly always an enablement or economics problem rather than a partner selection problem. We diagnose which before recommending you recruit anyone new.
How do you handle conflict with our direct sales team?
By designing it out in advance: clear rules of engagement, deal registration and territory logic, agreed with sales before the programme launches rather than after the first argument.
How is channel success measured?
Partner-sourced and partner-influenced pipeline. Partner count is a vanity metric that looks good on a slide and tells you nothing about revenue.
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You built a brilliant solution. Let’s take it global.
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