Messaging that survives scrutiny
Value propositions per audience, written so a technical buyer does not roll their eyes and a non-technical buyer still understands the point.
Product Marketing
Turn what you built into a reason to buy
Technical products lose deals they should win because the value never survives the trip from engineering to the buyer. Product marketing is the translation layer, and it has to be built by people who understand both ends.
- Technical buyers are our native audience
- Launch strategy through to sales enablement
- Embedded with your product and sales teams
Built for you if
- Your product is strong and your demo converts, but your website does not
- Sales explains the product differently in every call
- You are launching and there is no plan beyond the announcement
- You sell to developers, security teams or technical operators
Not for you if
- Companies wanting copy without the positioning work underneath it
- Products still changing shape weekly. Wait until the shape holds
“Funda isn’t the kind of consultant who writes a strategy and steps aside. She rolled up her sleeves, executed it alongside us, and carried us upward. Remarkably clear-minded, completely results-driven.”
What you get
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Three things you walk away with
A sales team that tells one story
Battlecards, objection handling and demo narrative, so the pitch is consistent whoever is in the room.
Launches that land
A launch plan with owners and dates, covering the announcement, the enablement and the follow-through that most launches skip.
What the work covers
- Audience and buyer persona research
- Value proposition and messaging hierarchy
- Website and product page copy
- Sales enablement: decks, battlecards, one-pagers
- Launch planning and execution
- Competitive and win-loss analysis
How it works
Three steps, then we are inside your team
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Listen
We interview your sales team, your customers and your engineers. The gap between how those three describe the product is usually the whole problem.
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Build the story
Messaging, hierarchy and proof, tested against real buyers rather than agreed in a workshop and forgotten.
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Ship it everywhere
Website, deck, collateral and enablement, rolled out together so the story is consistent wherever a buyer meets it.
What happens on the first call
Twenty minutes. Tell us what your product does and who buys it. We will tell you where the story is breaking down, and whether it is a messaging problem or a positioning one underneath.
What the Growth Audit coversDo you write the copy, or just the strategy?
Both. The messaging framework and the words that go live. Strategy that stops before the copy tends to get diluted by whoever writes it next.
Can you market a product that is genuinely technical?
That is the work we are built for. Our roots are in cybersecurity and B2B tech, so we speak to engineers, CTOs and CISOs without needing a translator.
How do you handle multiple audiences?
One core position, then a value lens per audience. The same product means different things to a security engineer and a CFO, and the messaging has to hold both without contradicting itself.
You built a brilliant solution. Let’s take it global.
A quick 20-minute strategy call. No pitch, just a straight conversation about your growth.