Growth consultancyfor startups and scale‑upsStrategy to execution
We act as your fractional growth team to take your business global, covering growth
strategy, channel expansion and the digital marketing to make it happen.
10+ years in cybersecurity & B2B techFractional growth leadershipStrategy + delivery under one roof
Why Sarpea
The growth partner that already speaks your buyer’s language
We know your audience: technical buyers, innovators, operators. We speak their language
because it’s ours, too.
Clarity Over Complexity
We translate technical depth (infrastructure, APIs, platforms) into messaging that resonates and converts.
Speed With Strategy
Proven B2B GTM playbooks and real-world experience scaling products in competitive global markets.
Embedded, No Outsource
Your fractional growth team, in your Slack, in your standups, executing from the inside.
What we do
Services we provide
Strategy and execution: one growth engine for startups and scale-ups going global.
Most consultants hand you a plan and leave.
Most agencies execute without a strategy.
We are the bridge.
01
Growth Strategy
Most B2B tech companies are not short of tactics. They are short of a decision about who they are for and why they win. We make that decision with you, then build the engine around it.
Technical products lose deals they should win because the value never survives the trip from engineering to the buyer. Product marketing is the translation layer, and it has to be built by people who understand both ends.
Signing partners is easy. Getting them to sell is the hard part, and most programmes fail there because enablement was an afterthought. We build the programme before you recruit, not after.
Security buyers have been marketed at harder than almost anyone. They spot exaggeration instantly and punish it by ignoring you. The only thing that works is being specific about the risk you reduce.
Assistants now shortlist vendors before a human visits a website. If ChatGPT, Perplexity and Gemini cannot describe you accurately, you are left out of the conversation before it starts, and you will never see it in your analytics.
Strategy is worth nothing until something ships. Our delivery team runs the channels, week after week, against the roadmap rather than against a content calendar invented in isolation.
You are an expert in building, not storytelling. We act as your fractional growth team, turning early wins into a repeatable GTM strategy and predictable revenue, without the cost of full-time hires.
Scale-up Execs
You’re scaling fast and your marketing needs to keep up. We provide the fractional talent and strategy you need to enter new markets, build channel partnerships and displace incumbents.
Tech and Cyber Leaders
Selling to engineers, CTOs or CISOs? With deep roots in cybersecurity and B2B tech, we craft messaging that earns trust from the most sceptical buyers, in search results and in AI answers.
What clients say
From teams who stayed
“Honestly, we’d been burned by agencies twice before, so I came in sceptical. Sarpea’s initial audit showed us things about our own funnel we didn’t know. A few months in, I keep forgetting they’re not on our payroll.”
ESErsoy SoyerCEO, Nexrone Global
“We knew we had a world-class offering, we just didn’t know how to take it global. Sarpea helped us package our expertise and expand our digital reach through the right channels to get to international decision-makers.”
RMRhodas MekonnenCo-founder, Tefer Io
“Funda isn’t the kind of consultant who writes a strategy and steps aside. She rolled up her sleeves, executed it alongside us, and carried us upward. Remarkably clear-minded, completely results-driven.”
MKMuhammed KermalliFounder, WellAtWork
“Most agencies need six months to learn your space. Sarpea was productive in week one: they joined our standups, used our tools and worked like teammates, not vendors. It’s the closest thing to hiring a growth team overnight.”
NKNilu NeleishkumarOperations Manager, Skytek
01 / 04
In collaboration with
The people we build alongside
Specialist partners we bring in when a brief needs more than one kind of expert.
Sarpea is a B2B growth consultancy for technology and cybersecurity companies. It combines senior growth strategy with a hands-on delivery team, building the go-to-market plan and then staying embedded to execute it.
Most consultants hand over a plan and leave. Most agencies execute without a strategy. Sarpea does both, working as your fractional growth team rather than an outside vendor.
Who does Sarpea work with?
Sarpea works with ambitious B2B technology startups and scale-ups, primarily in cybersecurity, SaaS, developer tools and deep tech. Clients are typically technical founders and leadership teams who have built a strong product but need a partner to articulate its value, break into new markets and scale growth predictably.
What is the difference between a growth consultancy and a marketing agency?
A marketing agency executes campaigns; a growth consultancy owns the strategy behind them and is accountable for the revenue outcome. Sarpea does both, which is the difference that matters in practice.
Sarpea is made up of operators rather than generalist marketers, with firsthand experience in the tech and cybersecurity sectors. There are no generic playbooks: strategies are built from a forensic understanding of your technology and your buyers, then executed alongside your team so nothing is lost in the handover. The full comparison.
What does embedded execution mean?
Embedded execution means the growth team works from inside your company rather than alongside it. Sarpea uses your tools (Slack, Asana, Jira), joins your meetings, and works directly with your leadership, sales and product teams to build campaigns, create assets and run initiatives from the inside out.
The practical benefit is speed. There is no agency onboarding period, no briefing loop and no learning curve before work starts producing.
What services does Sarpea offer?
Sarpea offers six services that together cover strategy through to execution:
Growth Strategy and Positioning: messaging, audience targeting and competitive differentiation.
Product Marketing: go-to-market strategy, sales enablement and launch execution.
Cybersecurity Marketing: specialised programmes for reaching CISOs, SecOps and technical security buyers.
Channel and Partner Marketing: programmes that activate resellers, integrators and technology alliances.
GEO Strategy: the content and authority signals that get you recommended inside AI answers.
Digital Marketing: SEO, paid search, social and content, run by the delivery team.
How much does it cost to work with Sarpea?
Sarpea does not publish a fixed price, because every retainer is scoped to what the engagement actually needs. As a benchmark, a Sarpea retainer costs less than an outsourced agency of comparable scope, and less than the salary of a single in-house marketing manager or director.
That is the comparison worth making: you get senior strategy and execution together, for less than one full-time hire, and without the months of recruitment. Scope and price are agreed after the Growth Audit, once there is a real plan to price against. See the maths.
How long does it take to see results?
Results generally appear within a month of the strategy being finalised, for teams that move quickly on the roadmap. The pace is set by execution: a plan only moves as fast as the people acting on it.
The embedded model is what makes that possible. There is no agency ramp-up period, so execution starts the moment the roadmap is agreed rather than weeks later.
You built a brilliant solution.
Let’s take it global.
A quick 20-minute strategy call. No pitch, just a straight conversation about your growth.
Twinlike
Road to Global
Strix Cyber Security
Nexrone
Tefer
