A positioning decision
Who you are for, what you replace, and the one reason you win. Written down, agreed across sales, product and marketing, and short enough that everyone can repeat it.
Growth Strategy
Growth that compounds, not growth that happens to work
Most B2B tech companies are not short of tactics. They are short of a decision about who they are for and why they win. We make that decision with you, then build the engine around it.
- 10+ years inside cybersecurity and B2B tech
- Embedded from week one, in your tools
- Retained monthly, accountable to pipeline
Built for you if
- You have product-market fit and revenue, but growth feels like guesswork
- Your team is executing hard on channels nobody chose deliberately
- You are entering a new market or segment and the old story does not carry
- Your marketing reports activity, and the board asks about pipeline
Not for you if
- Pre-product-market fit. You need customers to talk to, not a growth engine
- Anyone wanting a deck and no execution. We do not hand over plans and leave
“Honestly, we’d been burned by agencies twice before, so I came in sceptical. Sarpea’s initial audit showed us things about our own funnel we didn’t know. A few months in, I keep forgetting they’re not on our payroll.”
What you get
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Three things you walk away with
A channel and pipeline model
Which channels can realistically produce your number, what each has to deliver, and what you stop doing. With the maths, not the vibes.
A quarter-by-quarter roadmap
Sequenced, owned and costed, so execution can start the week it is signed off rather than a month later.
What the work covers
- Ideal customer profile and segmentation
- Positioning and core messaging
- Competitive differentiation and battlecards
- Channel selection and budget allocation
- Pipeline model and growth targets
- Measurement framework and reporting cadence
How it works
Three steps, then we are inside your team
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01
Growth Audit
We review your positioning, funnel, channels and competitive landscape, and interview your sales team. You get the findings whether or not we work together.
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Strategy build
We make the decisions with you rather than for you, in working sessions with the people who have to live with the outcome.
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Execution, embedded
We join your Slack and your standups and run the roadmap alongside your team. Results usually show within a month of sign-off, if you move.
What happens on the first call
Twenty minutes. You describe where growth is stalling, we tell you whether it is a positioning problem, a channel problem or an execution problem, and what we would look at first. No deck, no pitch.
What the Growth Audit coversHow is this different from hiring a growth consultant?
A consultant delivers the strategy and leaves. We build the strategy and then stay to execute it as part of your team. The plan and the delivery are the same engagement, so nothing is lost in the handover.
How long before the strategy is ready?
The Growth Audit and the strategy build typically run over the first few weeks of an engagement. Execution starts immediately after sign-off, because the team that wrote the roadmap is the team running it.
Do you work on retainer or per project?
Retained monthly engagements only. Growth strategy that stops at the document is the problem we exist to solve, so we do not sell it as a standalone project.
You built a brilliant solution. Let’s take it global.
A quick 20-minute strategy call. No pitch, just a straight conversation about your growth.