We are Sarpea. B2B growth strategy and cybersecurity marketing experts.
We are not another agency. We are your strategic growth partner, built for the complexities of B2B technology. Our team lives in the space between deep technical expertise and market growth.
We speak the language of your buyers, the CISOs, CTOs, engineers and technical operators who value substance over fluff, because it’s our language too.
We didn’t start another agency. We built the partner we wish we had.
If you’re reading this, chances are you’re a builder. You’ve poured yourself into creating something meaningful, maybe in cybersecurity, SaaS or deep tech. You’ve built something truly innovative.
But I also know what often comes next: the frustration.
I’ve been there. For more than ten years, working in cybersecurity startups and corporates, I saw the same story play out again and again. Incredible technical teams would deliver game-changing products, only to watch marketing teams struggle to truly get it. It took months to bring them up to speed, and even then the result was often generic messaging that missed the point entirely. Great technology was getting lost, not because it wasn’t good, but because its story wasn’t being told right.
That’s exactly why I started Sarpea.
I believe your growth should be as well-built as your product. You shouldn’t have to dumb down what makes you different just to be understood. We’re the partner I always wanted when I was in your shoes.
A team that already speaks your language because it’s ours too. We get genuinely excited about what you’ve built under the hood, and we know how to turn those technical strengths into clear, compelling value that your customers will actually care about.
You built a brilliant solution. Now let’s make the world understand and adopt it.
Funda ÇelebiFounder, Sarpea
Funda Çelebi
Founder, Sarpea. Growth and GTM strategist for B2B technology.
Funda spent nine years inside Invicti Security, joining in the startup years and staying through the scale-up, then led product marketing at CloudLinux. Cybersecurity is not a vertical she picked up. It is where she learned the job.
That decade is the whole argument behind Sarpea. She watched technical teams ship genuinely important products and then watched marketing fail to explain them, repeatedly, from the inside.
She works with founders and leadership teams on positioning, go-to-market and the growth model underneath both, and increasingly on how AI assistants describe a company before a buyer ever reaches the website.
An in-house growth team, without the overhead
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01
We know your audience
Technical buyers, innovators and operators. We speak their language because it’s ours too. This is not a pitch, it is a shared mindset.
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02
Clarity over complexity
If the value isn’t clear, the partnership won’t happen. We translate technical depth, whether infrastructure, APIs, dev tools or security platforms, into messaging that resonates and converts.
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03
Speed with purpose
Backed by targeted research, proven B2B playbooks and real-world experience scaling tech products in competitive markets.
Embedded, not outsourced
We act as an extension of your team. No hand-holding, no learning curve, just an operator-led unit built to execute and drive growth for complex B2B products.
Seven ways we work with you
You built a brilliant solution. Let’s take it global.
Schedule a call and let’s make it happen. Twenty minutes, no pitch.