Sarpea is built for B2B technology companies specifically ambitious startups and scale-ups in cybersecurity, SaaS, dev tools, and deep tech. Our clients are technical founders and leadership teams who have built a strong product but need a strategic partner to help them articulate their value, break into new markets, and scale their growth predictably.
We are operators, not just marketers. Unlike generalist agencies, we have deep, firsthand experience in the tech and cybersecurity sectors. We don’t apply generic playbooks; we build custom strategies based on a forensic understanding of your technology and your buyers. Our model is embedded and hands-on. We integrate with your team to execute the strategy we build together, ensuring accountability and results.
It means we act as an extension of your team. We don’t just deliver reports and recommendations. We use your tools (Slack, Asana, Jira), join your meetings, and work directly with your leadership, sales, and product teams to build and launch campaigns, create assets, and manage initiatives from the inside out. This eliminates the classic agency learning curve and friction.
Our core services are designed to provide end-to-end growth support:
Growth Strategy & Positioning: Messaging, audience targeting, and competitive differentiation.
Product Marketing: Go-to-market strategy, sales enablement, and launch execution.
Cybersecurity Marketing: Specialized programs for targeting CISOs, SecOps, and technical security buyers.
Channel & Partner Marketing: Programs to activate resellers, integrators, and technology alliances.
B2B PR & Events: Strategy and management for industry events, roundtables, and analyst relations.
Yes, but we are selective. We work best with startups that have achieved product-market fit and are now focused on scaling. Typically, this means you have some initial traction, a defined target customer, and are ready to invest in strategic growth. We start with a Growth Audit to ensure we can deliver clear value.
We primarily work on retained, monthly engagements. This allows us to operate as a true partner and deeply integrate with your team. We do not offer one-off projects, as they prevent us from delivering the strategic, long-term results our clients depend on.
We are obsessed with metrics that matter to your business. While we track marketing KPIs, we focus on leading indicators of revenue: qualified leads, sales-accepted opportunities, pipeline velocity, and market share. Our goal is to be a driver of your growth, not just your awareness.
The first step is a no-commitment [Strategy Call]. We’ll discuss your challenges, goals, and whether we’re a strong fit. If we are, we typically begin with a Growth Audit to deeply diagnose your situation and build a data-backed plan for engagement.
Absolutely. We often augment in-house teams by providing specialized expertise (e.g., in cybersecurity or product marketing), strategic direction, and additional execution bandwidth. We seamlessly integrate to fill gaps and accelerate outcomes without disrupting your workflow.
We are a fully remote, global team with core operations in North America and Europe. We work with clients worldwide and are built to collaborate effectively across time zones.
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