Everything you want to know before we talk

Sarpea is a B2B growth consultancy for technology and cybersecurity companies. It combines senior growth strategy with a hands-on delivery team, building the go-to-market plan and then staying embedded to execute it.

Most consultants hand over a plan and leave. Most agencies execute without a strategy. Sarpea does both, working as your fractional growth team rather than an outside vendor.

Sarpea works with ambitious B2B technology startups and scale-ups, primarily in cybersecurity, SaaS, developer tools and deep tech. Clients are typically technical founders and leadership teams who have built a strong product but need a partner to articulate its value, break into new markets and scale growth predictably.

A marketing agency executes campaigns; a growth consultancy owns the strategy behind them and is accountable for the revenue outcome. Sarpea does both, which is the difference that matters in practice.

Sarpea is made up of operators rather than generalist marketers, with firsthand experience in the tech and cybersecurity sectors. There are no generic playbooks: strategies are built from a forensic understanding of your technology and your buyers, then executed alongside your team so nothing is lost in the handover. The full comparison.

Embedded execution means the growth team works from inside your company rather than alongside it. Sarpea uses your tools (Slack, Asana, Jira), joins your meetings, and works directly with your leadership, sales and product teams to build campaigns, create assets and run initiatives from the inside out.

The practical benefit is speed. There is no agency onboarding period, no briefing loop and no learning curve before work starts producing.

Sarpea offers six services that together cover strategy through to execution:

• Growth Strategy and Positioning: messaging, audience targeting and competitive differentiation.
• Product Marketing: go-to-market strategy, sales enablement and launch execution.
• Cybersecurity Marketing: specialised programmes for reaching CISOs, SecOps and technical security buyers.
• Channel and Partner Marketing: programmes that activate resellers, integrators and technology alliances.
• GEO Strategy: the content and authority signals that get you recommended inside AI answers.
• Digital Marketing: SEO, paid search, social and content, run by the delivery team.

Sarpea specialises in B2B technology, with the deepest roots in cybersecurity. The team also works across SaaS, developer tools and deep tech.

The common thread is a technical buyer. When the person signing off is an engineer, a CTO or a CISO, marketing has to survive their scrutiny, and that is the problem Sarpea is built for.

Yes, but selectively. Sarpea works best with startups that have reached product-market fit and are now focused on scaling, which usually means some initial traction, a defined target customer and readiness to invest in strategic growth.

Every engagement starts with a Growth Audit, which is also how both sides confirm there is real value to deliver before committing.

Sarpea does not publish a fixed price, because every retainer is scoped to what the engagement actually needs. As a benchmark, a Sarpea retainer costs less than an outsourced agency of comparable scope, and less than the salary of a single in-house marketing manager or director.

That is the comparison worth making: you get senior strategy and execution together, for less than one full-time hire, and without the months of recruitment. Scope and price are agreed after the Growth Audit, once there is a real plan to price against. See the maths.

Sarpea works on retained monthly engagements and does not take one-off projects. A retainer is what allows the team to integrate deeply and be accountable for outcomes rather than deliverables.

One-off projects are declined because they prevent the strategic, compounding results clients come for.

Results generally appear within a month of the strategy being finalised, for teams that move quickly on the roadmap. The pace is set by execution: a plan only moves as fast as the people acting on it.

The embedded model is what makes that possible. There is no agency ramp-up period, so execution starts the moment the roadmap is agreed rather than weeks later.

A Growth Audit is Sarpea’s diagnostic first step: a structured review of your positioning, funnel, channels and competitive landscape that produces a data-backed plan for the engagement. See what it covers.

It is where most engagements begin, and it is also how both sides establish whether Sarpea is the right fit before any long-term commitment.

GEO, or generative engine optimisation, is the practice of making your company visible and correctly represented inside AI assistants such as ChatGPT, Perplexity and Gemini. It matters for B2B because technical buyers increasingly ask an assistant before they open a search engine.

Sarpea builds the content and authority signals that get a company recommended in those answers, accurately, alongside conventional SEO.

Sarpea measures success on revenue indicators, not marketing vanity metrics. The primary measures are qualified leads, sales-accepted opportunities, pipeline velocity and market share.

Marketing KPIs are tracked, but they are treated as inputs. The goal is to be a driver of growth rather than of awareness.

Yes. Sarpea frequently augments in-house teams rather than replacing them, adding specialised expertise in areas such as cybersecurity or product marketing, plus strategic direction and extra execution bandwidth.

The team integrates into existing workflows to fill gaps and accelerate outcomes, without disrupting how your marketers already work.

Sarpea is a fully remote, global team with core operations in North America and Europe. Clients are worldwide, and the team is built to collaborate across time zones.

The registered entity is SARPEA B2B GROWTH PARTNERS LLC, 30 N Gould St Ste N, Sheridan, WY 82801, United States.

Getting started takes one 20-minute call, booked directly from any page on this site. There is no pitch and no commitment attached to it.

On the call you discuss your challenges, your goals and whether there is a strong fit. If there is, the engagement usually begins with a Growth Audit. You can also email [email protected].