Sarpea Blog

Our latest news and industry insights

Field notes on B2B growth strategy, product marketing, channel programmes and selling to technical buyers.

You do not get objections from engineers. You get quiet disqualification, and nobody in marketing ever finds out why.

A CISO gets forty to a hundred vendor emails a week. Your whitepaper is competing with all of it. Here is what survives the scan.

Assistants name two or three companies, not ten. It is not random. Here is what the ones that get named have in common.

Most companies have never asked an assistant what it says about them. The answer is rarely silence. It is usually something confident and wrong.

SEO gets you into a list of links. GEO gets you into the answer. What overlaps at the foundations, and what diverges completely.

When everyone sounds the same, nothing stands out. Positioning is not a slogan, it is the decision about how your buyer should see you.

Between fundraising, product fires and wearing eighteen hats, growth becomes an afterthought. Why a partner beats an agency when you are scaling.

Your partners can be your strongest salesforce if you enable them correctly. Seven tips for a channel programme that drives real pipeline.

You built something remarkable. Now comes the hard part: cutting through the noise so the right people understand it.

Reading is one thing. Applying it to your business is another.